This is interesting yet entertaining…
Which Country is the Fastest in Buying iPhones?
What does this data mean for mobile marketers? Although the iPhone is most dominant in US markets, it may be worth investing in marketing campaigns for the iPhone in other markets, especially those that are fast growing. …
Sunway to open “Nite Park”, Malaysia
Leo Burnett was responsible for the overall look and feel of all visuals in marketing collaterals. Carat managed the campaign’s media bookings for radio, press and magazine advertorials. Go Communications handles the theme park’s public …
Market-interactive.com – http://marketing-interactive.com/news
5 Cases for Paper Carrier Bags to Get Viral
Got this from my friend Tony, who forwarded an email with such interesting photos and thought I put it up to share with you.
Don’t you think this is having a good viral effect?
People would be looking at it and talk about it. Probably would ask the person holding and ask “Hey, where did you get this cool bag?”. Hmmm… interesting!
Click on each photo to enlarge it. Enjoy!
Have you seen anything similar? Let’s provoke our thoughts.
Simplicity is the Ultimate Sophistication
The above quote from Leornado da Vinci.
Whether it is in communication, presentation, web design, UI design, always keep it simple. That is where sophistication comes in.
People pay higher price for sophistication rather than complex.
Complex is interesting. Simple is usable. If you have the time, go through the slides below.
The 3 Twitter Benefits for Business are…
Do you agree that small things make the biggest impact. One of a good example is Twitter.
Less is more. With 140 characters for each message, Twitter has grown wild and have been successful within the web in a very short time.
Now that Twitter is around for a while and there’s an established presence, entrepreneurs and companies should start looking at leveraging on Twitter.
Without delving too deep, let’s start by looking at what are the benefits we can expect from using Twitter.
Establish Loyalty
Loyalty allows a business or company to have consistent revenue based on repeat purchases and referrals.
Twitter allows you to be more accessible, more sociable, more trustworthy.
Maintain Sight
This is pure marketing, out of sight = out of mind. A consistent flow of short messages can maintain relationship and remind your followers of your existence.
Build up a List of Contacts
Allow people to follow you in twitter. All your updates will be visible to them once they follow you.
This is the asset of many marketing efforts. A targeted list or database of contacts, not just any contacts, will provide leverage on future marketing efforts almost immediately, making it much easier to boost up sales.
How Do I Start Continue reading →
Learn Copywriting in 10 Minutes
What is Copywriting?
The ability to write like a professional. It is even more valuable now as blogging and Internet Marketing popularity on the rise.
If you have copywriting skills, you can save a lot of money and easily improve on your marketing. Also, you can make lots of money offering copywriting services to others.
You can apply this skill in almost anywhere… from books, brochures, emails to TV ads and websites.
Goals of Copywriting
There’s no right or wrong to writing as in to painting an art. The only way to find out is to do popularity testing. If you have a few writings on the same topic, you can rotate and test out which having the highest readers and highest participation rate.
Check out my Website for Business Mind Map
Website for Business
Being involved in websites since 1995 and business experiences, I’ve consolidated some of my understanding about how websites can benefit businesses. For newbies, they may find it difficult to grasp the idea. Not to mention trying to explain it to them.
However, I’ve come up with a simple mind map about how website technologies can benefit businesses from all walks. You may not need all the items in the diagram, you can mix and match to your needs.
Note that this is the first version (after a few drafts) of the diagram. I will be adding more to it when applicable.
[Updated 25 Aug 2009: Diagram v.1.1]
Continue reading →
You are welcome to copy my website.
I love sharing and I’d like you to share your ideas and thoughts to the world as well.
I believe in “The more we give, the more we shall receive” as the saying goes “What goes around, comes around”.
In this article, I would briefly cover what my website consists of and therefore gives you an idea what you should do with yours.
The point here is marketing.
Marketing is all about communicating.
If you have knowledge or expertise but no one knows about it – isn’t that a sad story?
If you think that you don’t have much thing to share, think again. I once thought that what I know, there’s many that already knew it. And that kept me quiet for awhile. Even Gene have something interesting.
So, apart from spending time writing or producing content to share, you need to know how to set it up correctly so your exposure is maximized. You’ll need exposure to keep you going 🙂
Continue reading →